Charrette Rum – The Spirit of Réunion Island

Born from three centuries of sugar cane cultivation on Réunion Island, Charrette embodies the island’s tropical lifestyle, cultural diversity and genuine joy of living.

Created in 1972 by uniting the island’s distilling expertise, Charrette quickly became the emblematic rum of Réunion, inspired by everyday island life and shared moments. Its iconic ox-and-cart symbol reflects this deep-rooted authenticity.

Charrette offers a versatile and accessible range:

• High-quality rums perfectly suited for cocktails and long drinks
• Approachable sipping rums designed for convivial, everyday enjoyment

Produced from 100% molasses, Charrette combines consistency, balance and ease of use, making it a reliable choice for both retail and on-trade.

Today, Charrette is the #1 best-selling rum brand in France by volume, with over five million litres sold each year — a proven, trusted brand that brings sunshine, authenticity and strong sell-out performance to any market.