Be No Hong Kong
No-alcohol\ New perspectives

26–28 May 2026

Attend Be No Hong Kong 2026

A future-focused showcase spotlighting alcohol-free innovation, tailored to Asia’s shifting consumer landscape.

Be No Hong Kong is Vinexposium’s new space dedicated to the fast-growing no-alcohol category.

Be No promotional image featuring colorful alcohol-free beverages on a pastel background

Exhibit at Be No Hong Kong 2026

Producers and brand owners looking to build awareness, connect with key buyers, and position their products at the heart of mindful consumption trends will find here a highly targeted and relevant business audience.

Reach the right buyers

Be No Hong Kong connects you with importers, distributors, retailers, and government buyers actively seeking no-alcohol offers. The event is designed to support clear, responsible product positioning and high-quality sourcing discussions.

Build market visibility

Position your brand as a trusted player in this emerging space. Buyers attend Be No Hong Kong to discover products that combine innovation with taste, quality, and transparency.

Align with growing market demand

The no-alcohol segment is attracting strong commercial attention across Asia and beyond. Exhibiting at Be No Hong Kong ensures your products are part of these conversations, where decisions are made, not just trends discussed.

...or come as a visitor

Designed for trade buyers, it offers a focused opportunity to taste, source, and evaluate the most innovative products shaping mindful consumption trends worldwide.

Discover what’s next

Explore a curated selection of no- alcohol wines and spirits — from established brands to emerging producers. Be No Hong Kong is where innovation, quality, and consumer demand meet.

Stay ahead of consumer expectations

As mindful drinking trends evolve, so do buying criteria. Be No Hong Kong helps you understand which products resonate with today’s consumers and which are driving new market segments.

Connect with pioneers

Meet the producers, innovators, and partners shaping this category. Build relationships that will help you expand your no-alcohol offer with products that deliver on taste, quality, and positioning.

They exhibited in 2025