The Role of Bartenders as Brand Influencers
Panel Discussion

The Role of Bartenders as Brand Influencers

The Academy – Conferences – Room 1
Wednesday, May 28, 2025
1:30 PM - 2:30 PM | Asia/Singapore
English
About
First come, first seated

In Asia’s rapidly evolving drinkscape, bartenders are no longer just drink makers—they’re storytellers, educators, and key influencers shaping consumer preferences, they are the front line sales team for the brands.

Today, we’ll explore how brands and the F&B industry can collaborate/partner with bartenders to drive engagement, innovation, and growth.

Speakers

Manuel ARCE

Spirits DirectorNimbility

Roberto BAVA

Owner and CEOCocchi Vermouth

Alexander "Happy" GILMOUR

Beverage DirectorConrad Singapore Orchard

Maxime GIRARDIN

Founder & General DirectorPegasus Distillerie

Jay GRAY

Co-FounderSago House