In 1878, inspired by the "Piemonte Attitude", Enrico Serafino moved from North Piedmont to Canale, realizing his dream of becoming a wine producer. Since then, for over 147 harvests, the company has been producing grapes from Barolo, Langa, Roero, and Monferrato. The current owning family, Krause Gentile, has renewed the founder's original act of will, maintaining the values and purpose of the house unchanged and preserving its historic artisanal soul, respect for future generations, and attention to detail that has distinguished it since the beginning of its activity.

The winery achieved Viva Certification that assesses the sustainability performance of all company activities.