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THE ORIGINS

Orpheus & The Raven is a celebration of creativity, unbound by tradition.

Born from a creative partnership and recognizing the fire in each other, the founders decided to channel their passion into developing a wine brand driven not by sales volumes, market share, or consumer insight, but by a pure expression of their love for fine wine and art.

With nothing in their arsenal except the freedom to express, passion, creativity, energy, and a single wine vat, the pair started Vinoneers, the umbrella company for the brand Orpheus & The Raven.

ABOUT US

Orpheus & The Raven was conceptualized in 2015 by winemaker Etienne Louw and graphic designer Brenden Schwartz. Their vision finds expression in wines and labels that introduce something refreshingly unique to the market. Each wine in the range embodies a sense of place and purpose, reflected in the stories behind their creation.

Rather than using the labels merely to convey information about the wine, Etienne and Brenden use them to tell the story of their personal journeys, inspired by the Greek myth of Orpheus in the Underworld. This myth serves as the foundation for Orpheus & The Raven, with the brand developed as alter-egos for the Vinoneers.

Etienne, a classically trained musician, is represented by Orpheus with his lyre, while Brenden’s alter-ego derives from his family crest, depicting a raven. Ravens are known for their creativity, cunning, wisdom, and bravery—qualities that constantly encourage Orpheus to look ahead.

Through Orpheus & The Raven, we blend art and winemaking, creating wines that are as storied as they are delightful.