Why exhibit ? - Vinexpo Asia

Why exhibit at Vinexpo Asia

During the major business event for the industry in the Asia-Pacific region, you get to meet key wine and spirits distribution stakeholders and maximise your attendance through a wide range of options.

The regional business event for wine professionals seeking growth in Asia

Vinexpo Asia is your most strategic access point to the Asian wine market. Whether you are seeking to secure distribution, grow exports, or strengthen brand recognition, Vinexpo Asia brings you face-to-face with the region’s most mature and active trade buyers.

Held alternately in Singapore and Hong Kong, each edition connects you with distinct buyer networks across Asia, maximising your return on investment and deepening your market reach year after year.

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Large crowd of wine professionals and visitors at Vinexpo Asia exhibition area

Consumption is evolving: meet Be Spirits Hong Kong and Be No Hong Kong

Be Spirits 2026 promotional image highlighting spirits, beer and cider

Be Spirits Hong Kong

You can also present spirits, beer, cider, mixology, sake at Be Spirits, included in the Vinexpo Asia experience.

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Be No promotional image featuring colorful alcohol-free beverages on a pastel background

Be No Hong Kong

You can also present alcohol-free wines, spirits, beers, and RTDs at Be No, included in the Vinexpo Asia experience.

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2025 Key figures (Singapore edition)

5 good reasons to exhibit at Vinexpo Asia

Reach Asia’s most dynamic buyers

Hong Kong is the gateway to Mainland China and the Greater Bay Area (GBA), where wine consumption is growing and evolving fast. From first-tier cities to emerging inland markets, Vinexpo Asia helps you meet buyers navigating China’s diverse trade landscape.

Capture China’s new market momentum

The Chinese wine market is back, led by consumers who seek drinkable, story-driven wines. Demand is shifting from prestige gifting to everyday enjoyment — and Vinexpo Asia is where importers and distributors source wines for this new reality.

Grow beyond China

Buyers from Southeast Asia, Japan, Korea, Taiwan, and Australia attend Vinexpo Asia to refresh their portfolios and discover new wines. The show’s alternating format ensures you meet a broader mix of buyers, year after year.

Build visibility and trust

Brand recognition is the #1 purchase driver across much of Asia. Vinexpo Asia helps you stand out with buyers who value identity, provenance, and story — whether you are a small producer or an established brand.

Support for every producer

From curated business meetings to visibility tools and market insights, Vinexpo Asia supports your business goals: • Hosted Buyers Programme and Business Meeting Platform • Lead reports and performance tracking • PR and social media exposure • Exhibitor onboarding and toolkits

Discover new products and suppliers

To share the latest info on their business and products, and educate produce buyers on trends